Privacy Policy
THIS PRIVACY POLICY APPLIES TO THE WEBSITES, APPLICATIONS, AND SERVICES WHERE IT APPEARS. This Policy (together with our Terms of Service) describes how Virality ("Virality," "we," "us," or "our") collects, uses, and shares information from or about you on the websites, applications, and services where it is located, and offline where this Policy is referenced. By accessing or using our websites, applications, or services, or by interacting with us, you acknowledge these practices.
You can find our Notice at Collection in the "Your U.S. State Privacy Rights" section below.
Table of Contents
Information We Collect
How We Use Your Information
How We Collect Information
How We Share Your Information
Your Choices About Your Information
Your U.S. State Privacy Rights
Your Canadian Privacy Rights
International Data Transfers
Security and Data Retention
Age Restrictions
Withdrawing Consent
Third-Party Sites and Services
Contact Us
Updates to This Policy
1. Information We Collect
We (and our vendors and service providers) collect, receive, and develop several categories of personal information about you depending on the nature of your interactions with us and whether you interact with us as a Creator, Client, or general visitor.
Contact Information
We collect your name, email address, phone number, and mailing address.
Identifiers
We collect online identifiers associated with you, such as your social media handles, usernames, and user IDs. We may also collect or assign identifiers when you visit our website or use our services. If you create an account, we collect your username and password.
Demographic Information
We may collect information such as your country of residence, preferred language, and age.
Payment and Financial Information
For Creators, we collect payment information necessary to process payouts, including PayPal email addresses, cryptocurrency wallet addresses, bank account details, and payment platform credentials. For Clients, we collect billing information and payment method details through our third-party payment processors.
Information You Submit
We collect information you provide when you register for an account, complete forms, respond to surveys, participate in campaigns, contact us, or communicate with our team. We collect information from your interactions with our support channels, including chat transcripts and email correspondence.
Social Media Account Information
To use our services as a Creator, you must connect your social media accounts (each a "Connected Account"). Through these Connected Accounts and their respective APIs, we collect:
Username, user ID, and profile information
Content you post, including videos, images, captions, and comments
Video data, media URLs, and metadata
View counts, engagement metrics, and analytics data
Audience demographics and insights (where available)
Account activity and posting history
Follower and subscriber counts
This applies to platforms including but not limited to TikTok, Instagram, YouTube, and X (formerly Twitter).
Content and Campaign Information
We collect content you create, submit, or distribute through our platform or as part of campaigns. This includes videos, images, scripts, captions, and associated metadata. We also collect information about your campaign participation, performance metrics, and deliverables.
Audio, Visual, and Similar Information
We collect photos, videos, and other media you submit to us or create through your Connected Accounts as part of campaigns.
Transaction and Preference Data
We collect information about your transaction history, payout history, campaign participation, and preferences when using our services.
Internet and Network Activity Information
If you use our website or applications, we collect information about your device, browser, network connection, and IP address. We collect device IDs and other unique identifiers. We collect information about how you interact with our platform, including pages visited, features used, search terms, clicks, and time spent on various sections. We collect this information using tracking tools described below.
Location Information
We collect general location information using your IP address and, where provided, your country or region of residence.
Inferences
Using the information collected about you, we may draw inferences about your preferences, characteristics, and interests.
Sensitive Information
Some information described above (including payment information, government ID numbers where required for tax purposes, and account credentials) may be considered "sensitive" under the laws of certain jurisdictions.
2. How We Use Your Information
We use the categories of personal information described above for the following purposes:
To Provide Our Services
We use your information to operate our platform, facilitate campaigns, connect Creators with Clients, process payouts to Creators, fulfil Client orders, and provide our content distribution and marketing services. We use Connected Account data to track campaign performance, measure content reach and engagement, and provide analytics to Clients.
To Process Payments and Transactions
We use payment information to process payouts to Creators and to bill Clients for services. We maintain records of transactions for accounting, tax, and compliance purposes.
To Communicate With You
We use your contact information to send you information about your account, campaigns you participate in, payout status, platform updates, and other service-related communications. We also respond to your questions, feedback, and support requests.
For Marketing Purposes
We may use your information to send you promotional communications about our services, new features, and opportunities. We and our advertising partners may use your information for targeted advertising purposes. You can opt out of marketing communications as described in Section 5.
To Improve Our Services
We use your information to analyze how our platform is used, identify trends, troubleshoot issues, and improve our websites, applications, and services. We may use information to customize your experience and conduct research.
For Safety, Security, and Compliance
We use information to protect our company, our users, and others from fraud, abuse, and unauthorized access. We use information to detect and prevent prohibited or illegal activities, enforce our Terms of Service, and comply with legal obligations. We may use certain information to verify your identity when you make requests regarding your personal information.
For Sensitive Information
We use sensitive information only for necessary or reasonably expected purposes, including to provide services, process transactions, comply with tax obligations, and as authorized by law.
As Otherwise Permitted
We use information for other purposes disclosed at the time of collection or as otherwise permitted by law.
3. How We Collect Information
We collect personal information from various sources:
Directly From You
We collect information you provide when you create an account, complete your profile, connect your social media accounts, participate in campaigns, contact us, or otherwise interact with our platform.
From Your Devices
We use tracking tools such as cookies, pixels, tags, and similar technologies to collect information when you interact with our websites, applications, and emails. We collect information about users over time and across devices.
From Social Media Platforms
When you connect your social media accounts, we receive information from those platforms through their APIs. This includes profile information, content data, engagement metrics, and analytics. Social media platforms may send us this information based on your authorization and their terms of service.
From Clients and Partners
Our brand and agency Clients may provide us with information about campaigns, content requirements, and target audiences. Business partners may share information with us in connection with joint initiatives.
From Service Providers
Vendors that help us operate our platform, process payments, send communications, and provide other services may share information with us.
Combined Information
We may combine information collected from different sources, including combining online and offline information, or combining information we receive from third parties with information we already have.
4. How We Share Your Information
With Service Providers
We share information with vendors and service providers who perform services on our behalf, including payment processors, email service providers, analytics providers, customer support tools, and hosting services.
With Clients
If you are a Creator participating in campaigns, we share information about you and your content performance with the Clients whose campaigns you participate in. This includes your profile information, content, engagement metrics, and campaign deliverables. Clients use this information to evaluate campaign performance and make decisions about content distribution.
With Creators
If you are a Client, we may share limited information with Creators as necessary to facilitate campaigns, such as content guidelines, brand information, and feedback.
With Business and Advertising Partners
We may share information with business partners for marketing purposes and targeted advertising. We share information with third-party advertising partners through tracking tools on our websites. These partners may include advertising networks, analytics providers, social media platforms, and data brokers. These third parties may use information for their own marketing purposes.
For Legal and Safety Purposes
We share information when we believe it is necessary to comply with law, respond to legal process, protect our rights and the rights of others, prevent fraud, and ensure the safety and security of our platform and users.
In Business Transfers
We may share information in connection with a merger, acquisition, reorganization, sale of assets, or bankruptcy, including during due diligence.
With Your Consent
We may share information for other purposes with your consent or at your direction.
5. Your Choices About Your Information
Marketing Communications
You can opt out of receiving promotional emails by following the unsubscribe instructions in any promotional message. Even if you opt out of marketing emails, we will still send you transactional and service-related communications.
Cookies and Tracking
We use cookies and similar tracking technologies on our websites. Your browser may allow you to control cookies through its settings. You can learn more about managing cookies at www.aboutcookies.org.
Some tracking technologies are essential for our platform to function properly and cannot be disabled. Other tracking technologies are used for analytics and advertising purposes and may be controlled through your browser settings or opt-out tools.
For interest-based advertising opt-outs, you can visit:
www.aboutads.info/choices
optout.privacyrights.info
Please note that opting out does not stop all advertising—you may still see generic ads.
Do Not Track
Some browsers offer "do not track" features. We do not currently respond to those signals.
Connected Account Access
You can revoke our access to your Connected Accounts at any time through the settings of the relevant social media platform or through our platform. Revoking access may limit your ability to use certain features or participate in campaigns.
6. Your U.S. State Privacy Rights
If you reside in California or other states with applicable privacy laws, you may have the following rights:
Access / Know
You can request that we disclose the categories of personal information we collected about you, the sources of that information, our purposes for collecting it, the categories of third parties with whom we share it, and the specific pieces of personal information we collected. We will provide your information in a portable and readily usable format where technically feasible.
Deletion
You can request that we delete personal information we maintain about you, subject to certain exceptions.
Correction
You can request that we correct inaccurate personal information that we maintain about you.
Opt-Out of Sale / Sharing / Targeted Advertising
You can request that we not sell or share your personal information, or use it for targeted advertising. "Sell," "share," and "targeted advertising" have the meanings set forth under applicable law.
Appeal
You can appeal our decision if you are not satisfied with the outcome of your request.
How to Exercise Your Rights
To make any of these requests, email us at team@virality.cc. We will not discriminate against you for exercising your rights. We will verify your identity before responding to requests. You may designate an authorized agent to make requests on your behalf.
We may deny certain requests or fulfill requests only in part based on our legal rights and obligations. For example, we may retain personal information as permitted by law for tax, record-keeping, or contractual purposes.
Categories of Information We Collect, Use, and Disclose
For purposes of California law, we collect, use, and disclose the following categories of personal information: Identifiers; payment and customer records information; characteristics of protected classifications (such as age); commercial information; Internet or electronic network activity; geolocation data; audio, visual, or similar information; and inferences.
We may "sell" or "share" the following categories for cross-context behavioral advertising: Identifiers; commercial information; Internet or electronic network activity; geolocation data; and inferences.
Notice of Financial Incentive
From time to time, we may offer financial incentives in connection with the collection or use of personal information. Material terms will be presented at the time you sign up. You may withdraw from any financial incentive by emailing us at [EMAIL].
7. Your Canadian Privacy Rights
If you reside in Canada, you have the right to request access to and correction of the personal information we hold about you. To exercise these rights, contact us at [EMAIL].
We may request specific information to confirm your identity and right to access. Applicable law may allow or require us to refuse access in certain circumstances. If we cannot provide access, we will inform you of the reasons, subject to legal restrictions.
You may also have additional rights under applicable Canadian privacy laws, including: the right to control dissemination of your personal information; the right to receive personal information in a structured format; the right to be informed about automated decision-making; and the right to request information about data processing.
You have the right to lodge a complaint with a competent data protection authority.
8. International Data Transfers
We may transfer information that we collect about you, including personal information, to affiliates or third parties across borders and from your country or jurisdiction to other countries or jurisdictions. These countries may have different privacy laws that may not be as comprehensive as your country of residence.
By submitting your personal information or using our services, you consent to this transfer, storage, and processing.
For questions about safeguards we have put in place for international transfers, contact us at [EMAIL].
9. Security and Data Retention
We use physical, electronic, and administrative security measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.
We retain personal information as long as necessary to fulfill the purposes for which it was collected, provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods are determined based on the nature of the information, our relationship with you, legal requirements, and business needs.
10. Age Restrictions
Our services are intended for adults only. You must be at least eighteen (18) years of age to use our platform as a Creator or Client. We do not knowingly collect personal information from individuals under 18.
If we learn that we have collected personal information from someone under 18, we will delete that information. If you are a parent or guardian and believe your child has provided us with information, contact us at [EMAIL] with "Children's Information Request" in the subject line.
11. Withdrawing Consent
Where you have provided consent to the collection, use, or disclosure of your personal information, you may have the right to withdraw that consent under certain circumstances. To withdraw consent, contact us at [EMAIL].
Please note that withdrawing consent may affect our ability to provide certain services to you. We will explain the impact at the time of your request.
12. Third-Party Sites and Services
Our platform may contain links to third-party websites, applications, or services that we do not control. This Policy does not apply to the privacy practices of those third parties. We encourage you to read the privacy policies of any third-party sites you visit.
We access Connected Accounts through APIs under the applicable platform's developer terms and policies. We are not affiliated with or endorsed by any social media platforms. Your use of our services through Connected Accounts is also subject to the terms of service and privacy policies of those platforms:
Terms of Service:
YouTube Terms of Service
TikTok Terms of Service
Instagram Terms of Use
X Terms of Service
Privacy Policies:
Google Privacy Policy
Meta Privacy Policy
TikTok Privacy Policy
X Privacy Policy
YouTube Data
You may revoke our access to your YouTube Connected Account at any time by visiting https://myaccount.google.com/connections or by disconnecting your account within our platform.
When you revoke access, authorized data obtained from YouTube will be deleted in accordance with this Policy. You may also request deletion of YouTube data by contacting [EMAIL] with "YouTube Data Deletion Request" in the subject line.
13. Contact Us
If you have questions about this Policy or our privacy practices, please contact us:
Virality Email: team@virality.cc
We have procedures in place to receive and respond to complaints or inquiries about our handling of personal information and compliance with this Policy and applicable privacy laws.
14. Updates to This Policy
We may update this Policy from time to time. We will notify you of material changes as required by law and will post an updated copy on our platform. Please check periodically for updates. Your continued use of our services after changes are posted constitutes your acceptance of the updated Policy.